Vivace® Direct – June 11, 2020
#PREJUVENATION….A TREND WORTH PAYING ATTENTION TO!
According to Oregon State University, your skin is more than a fleshy surface for wrinkles, acne, scars and tattoos. Skin is the body’s largest organ and acts as a protective barrier between the outside and the inside of the body. It is estimated that in adults, the skin covers a surface area of approximately 22 square feet. With so much attention given to other organs of the body such as heart, lungs and kidneys for example, the conversation about skin health sometimes takes a second seat.
And is it fair to say that most people don’t really think about their skin unless there is a problem? Perhaps, but emerging science and evidence has demonstrated that healthy skin, or lack of, can have significant impact one’s physical and emotional health. Just as we take care of our bodies by exercising and eating right, at Aesthetics Biomedical we are committed to keeping skin healthy and looking its best as we age.
#Prejuvenation is the name given to the trend of millennials opting for non-invasive beauty treatments sooner rather than waiting and then trying to fix a problem. Simply put, #prejuvenation is a proactive approach to address the signs of aging. It means incorporating minimally-invasive treatments earlier in life, as a preventative action that enhances one’s youthful appearance for as long as possible. Traditionally, anti-aging treatments have been targeted primarily to women in their 40s, 50s and beyond. However, the millennial market is rapidly growing and the desire to maintain youthful beauty is in high demand. The question is, how do we best serve this segment of the population without leaving any unmet needs?
A thorough patient assessment, evaluation of the skin, a patient’s age and anti-aging goals, and consideration of their preferences, are all part of a comprehensive approach for meeting millennial skincare needs. As with any healthcare related consideration, preventative maintenance will prolong the need for more aggressive corrections in later years, and skin health is no different. Today, patients have a menu of treatments and services that can be tailored to meet each patient’s skincare goals. Dermal fillers, wrinkle reducing injections, chemical peels, microneedling, and at home skin care are only the tip of the iceberg for anti-aging skin care options.
Microneedling is one of the top ten most searched topics in aesthetics. Microneedling, also known as collagen induction therapy, is a minimally-invasive treatment to rejuvenate the skin. A device with fine needles creates tiny punctures in the top layer of the skin that triggers the body to create new collagen and elastin. The process of neovascularization and neocollagenesis causes improvement in skin texture and firmness, as well as reduction in scars, pore size, and stretch marks. Microneedling is a safe, chemical-free treatment to stimulate collagen growth. When combined with radio frequency (RF), it became the hottest revolution in contouring and tightening for the face, neck and body, producing optimal results and little downtime.
Vivace® utilizes RF and microneedling technology to gently heat the targeted area underneath the epidermis for optimal results, less pain and minimal downtime. Depending on the clinical endpoints to be achieved, the Vivace Experience® is one of the first choices for preventative anti-aging treatments for millennials. It can be used solely, or in combination with other treatment modalities. It is a fast, easy, and effective part of any anti-aging and skin health plan. Long story short, you should start thinking about investing heavily in the millennial demographic as #prejuvenation is on the rise!
We will see you next week as we discuss more clinical education updates and useful treatment techniques. Please feel free to send any questions or comments to firstname.lastname@example.org
Disclaimer: The Vivace® Guidelines are not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician, medical director or qualified health provider with any questions you may have regarding a medical condition. All suggested treatment settings are for suggested use only.